Blogging has become a very popular Internet activity. Blogging originated as early as the late 1990s and is now one of the most widely used tools of the Internet marketing professional. In a blog, a user can express his or her personal opinions, views, or stories using personalized text boxes. Blogging started out on blogging sites such as WordPress, Blogger, MySpaceilet, and LiveJournal until they were replaced with more popular websites including Twitter, Google Reader, statcounter, WordPress, and TypePad. Recently, blogging sites such as TypePad, Scribd, Weekly, and Technorati have developed tools to allow users to publish their content through the traditional desktop publishing process.

A blog is also a written discussion or informational site published online, often in reverse chronological order, containing discrete, sometimes even informal journal-style text entries written by the blogger. Blog entries are commonly displayed in either the side or top of the page, so the latest post usually appears at the top. The typical format for blog entries includes the blogger’s name and a topic or story, with links to additional supporting details and resources provided by the writer. Unlike traditional journals, blogs are not filed with conventional paper-based journals or published in print. Blogging is considered an informal communication tool online where people express themselves, usually for the purpose of self-expression or to share information and knowledge with other bloggers, readers, or visitors to a particular online diary.

One of the best ways to find a target audience is to find blogs relevant to your business or website topic. Search engines such as Google, Yahoo!, and Bing will provide you with blog directories that list blog posts according to categories, keyword phrases, or themes, allowing you to easily search for topics that may be of interest to your target audience. By searching in these search engine directories for keywords relevant to your business, you can easily identify and locate blogs that are likely to appeal to your target audience, and contact them directly with promotional offers and information about your products and services. If you have difficulty locating potential blog partners on your own, a professional blogger may be able to help.